Lill Karin Saltermark

Fire alarm. Probably a smart thing, now I can get out of the apartment before it burns down if I forget to turn the gas of.. Hopefully

Last Thursday night my mom landed at Schipool with a lot of Norwegian food and candy. We took a cab back home and went down the streets to get a dinner, but everything was closed so we went home and made tomato soup from Norway. It tasted sooo good. Friday we went to Van gogh, on a tour bus, to the shoping center with the elephants and up the main tourist street. on the way we went to my favourit shops in Spuistraat (Dom and another I dont remember the name on) and To Madam Tussauds where my mom had a laugh together with Robbie Williams.

This is two ideas I had for a gossip magazine. Instead of using the real name of the magazine I will call it Gossip.

The budget was 50.000 euro so we could not pay any A-class celebrities to do anything. The target group was women in US between 18 and 40 with a focus on the 24 year old. She shoppes at Wal-Mart, she don’t read the same magazine every week and she is not very sophisticated. She don’t really participate in events or charity, but she loves watching Oprah because it makes her feel like she participate with charity.

Celebrating the fans

In the magazine there is an article saying that if you buy a Gossip Magazine you might be the lucky winner of a surprise. Outside different places that sell Gossip We place our gift givers that give out gifts to buyers of Gossip Because Gossip Love their costumers.

A 24-year-old woman is out grocery shopping at wall mart after work. She gets to the magazine ale and picks up this weeks edition of Gossip She swipes thruh it to see if it is the most interesting and on the first page it says that you can win a surprise if you buy the magazine. She decides to buy it and walks to the counter and pays. She packs down all her groceries but lets the OK magazine stay visible so that she can win.
A man is chilling outside the store. He sees the woman with the Gossip Magazine and walks up to her. He tells her how happy Gossip Is that she bought their magazine. He wants to thank her for being a customer by treating her like a star for a while. He offers her a haircut in one of the best salons in town. Together they take a cab to the salon and she gets the best haircut in her life. She feels more beautiful than she has in a long time.
After the haircut she gets together with her friends to tell them about what happened. She feels so beautiful and just have to tell them everything about it. Her friends are intrigued and happy for her. But they still want to experience it for them self so they buy the magazine as well as telling the story to all their friends. Maybe one of their friends also wins a price.

There can be different prices for different places and people. If you see a girl with a great haircut you might give her a free dinner together with her friends in stead. Or if there is a massage studio around we can give her a massage or maybe what she would want is a make over.
The prices should be in the 100euro class so that they feel exclusive but can be given to as many people as possible.

The only demand for wining a surprise is that you carry Gossip. If many people carry around Gossip Others that don’t know about the surprises will want to know what is so interesting in this edition of Gossip.

What’s good with this idea is that it links directly to sales.

Kidnapp a dog

Everyone loves their pets and many celebrities have pets. Since the readers of Gossip clearly care about their celebrities and their happiness, they sure have to care about their pets as well. That’s why Gossip is going to kidnap Jennifer Aniston’s pet, Enzo. After kidnapping Enzo Gossip will post an article about how sad Jennifer is without her dog. They will also write about the ransom Gossip demands from Jennifer fans for her to get her Enzo back.

The reason why Gossip wants the fans to pay and not Jennifer is because she can afford it and it wouldn’t make as much of a buzz. The reason that goes out to the readers is that the fans have to prove that they think Jennifer deserves to get her dog back.

All this will generate a lot of negativity around Gossip but all PR is good PR, right? And anyways the story will have a happy ending.

When Gossip has collected the ransom Jennifer will get her dog back. Gossip will now donate the ransom money to troubled pets. Homeless pets and pets that are badly handled by they owners will be saved. Maybe Gossip will offer the opportunity to adopt one of the saved pets. This will now generate the opera effect making everyone happy and thirsty for Gossip

the good thing with this idea is that it has a good story. It could easily make a morning show, but we cant really steal Jennifer’s dog, and paying her would be to expensive. So for this budget we could instead make up a fictional story about stealing the dog of a celebrity that don’t have a pet in the first place. This will even spark the conversation “did he really have a dog?”

Enrique was born without a body and is now telling the world his life story. Its touching as hell. There where tears in my eyes when I watched it. now its your turn to cry for Enrique

A crazy campaign, you just have to see it.

Today is my second pay day here in Amsterdam and the same day as I realized how much faster i bike then what I used to. When I started working here I used 45 minuets to bike to work. It wasn’t a hassle, but any faster and I would stink the whole day. Today I only used 30 minutes, and the amount of energy I use is the same. Woho=) I wonder how fast I will go when Christmas comes knocking.. or if I had a good bike. It is fun seeing progress.

And some interesting facts that has nothing to do with the rest of this post just to make this post more interesting

Did you know that Tug of War is such a big sport that there is a World Championship?

It is. And I was there to cover it live 2009. At the event I switched between several cameras and filmed by hand with one of them as well as taking crowd pictures for later reference. A few thing I learnd during the event is that sometimes buying more stuff when you first are at the store might save you more money and time than if you buy one and then realise it don´t work.

I just changed my portfolio page to a photo page, it is still named portfolio page and does only contain two pictures. But it’s a start! Gonna keep on going after work tomorrow.

Tried to make one last change, but that fucked it all up… hmm

If anyone knows how to solve this problem, please comment.

This is me trying to explain:

I had to different word press accounts on the same domain, lillkarin.com and lillkarin.com/portfolio. I had the same username and password on both accounts. Today I was trying to change my portfolio into a gallery when I accidentally changed the Blog address (URL) from lillkarin.com/portfolio to lillkarin.com and now I cant find back to lillkarin.com/portfolio anymore.. how do I find the login account again? Please help