During this project I worked together with a fellow intern to work out a concept for Naughty Volvo. My biggest part of the project was developing the idea, talking with our creative director, presenting our ideas and making sure that my fellow intern always knew what he was supposed to do.

Solution:
A campaing where we mix up IRL with digital while showing of how cool Volvo can be. In the campaing we would use a caracter called Ben Svennson, a rally driver, who would be the young fresh guy introducing Volvo in a new light.

Step 1: Volvo disapears from the home page

Step 2: People google Ben Svendsson or randomly fall upon him

Step 3: The event, One example of an even would be Ben jumping of a building with the car, in this case using a projector. When he lands a real car drives out of the building garage and the car drives of into the city night

Before the Event Ben can be seen in local bars having fun and in local shops buying what he need to do the stunt.

Step 4: Aftermath, uploading pictures and videos of the event to social medias.

In this project I had several roles. I designed the online content, fixed problems with wordpress and updated the design when needed. I was also the photographer in all the drops we had and found solutions for unexpected situations.

The campaign was called Random Acts of Freedom and we gave away free sneakers, food, cinema tickets, clothing and more things that young people in our target group like. The campaign was suported online by a blog, flicker, and several social networks used in Holland by our target group.

The campaign was written about in the blog msearchgroove

My role in this project was designer and concept developer.
We started with everyone in the group playing around with colors, paper, pens, ilustration programs trying to find the perfect logo for Noko Jeans and ended up with a logo just saying NOKO so that they could use it for all their produckts, Noko Jeans, Noko Perfume and so on. We ended up with choosing my Logo ilustration, here’s a moving version of it:

Noko Jeans logo from Lill Karin Saltermark on Vimeo.

I also designed the web page using elements from the moving logo and perfume design.
The first thing you would se when coming into the website is the moving logo.

My role during this project was Project Manager for the event group. I was responsible for the group finding out where the party should be, I took care of the housing and helped all the other Project Managers with their groups. Every week, if not more often, all the PM’s had a meeting where we discussed problems and solutions.

Our site was mentioned at Cap & Design amongst other sites

In this project I did a little bit of everything. I helped out with the project managing when needed, I worked with flash, concept, the design and putting the wooden structure together.

The game:
Each player chose a side, two of the side has sliders and two of the sides has dial’s. To make it harder the padle on the game turns opposite of the way you are turning you slider or dial and you are supposed to avoid the ball with your paddle. The longer you play the faster the ball goes and the harder it gets. The record on the game is 45 seconds, so each round does not last for long, making it fun to watch as well because you know it will soon be your turn to play.

One of the things I learned from this project was that flash is not something I would want to work with, but it is very good to know the basics.

During this project all group members where spread around Europe and had a full time job to focus on. During the project, as the project manager, I had to keep track on everyones working hours including my own which where changing all the time. I kept several presentations both to the client who wished to be included as much as possible and our contact person at school. I planned out all meetings, wrote summarizes of every meeting and kept track of everyones tasks. During the project we used most time on developing the concept and figuring out how the site would work and less on the actual design.

Here is a video of how the app works:

Planet Institute from Lill Karin Saltermark on Vimeo.

From this project I learned how important it is to motivate people and fix the bad seeds early in the project by figuring out the problem and fix it. I learned how important it is to keep track of deadlines for other group members and how to stress myself down enough to be able to sleep.